TradeAcademy

Focus

E-Learning Experience

Lifestyle Market Research

User Observation

Tools

AdobeXD, Photoshop, Miro, Qualtrics, Figma

Year

2022

For students who just get into college are getting ready for their adulthood and be responsible for their own money. Many of them want to be rich by gaining money from the stock market.

However, entering the stock market without prior knowledge could be dangerous and potentially cause a person to lose all their money. Some will see it as gambling and all-in their money.

How might we educate and prepare young traders before they enter the stock market so they can invest their money wisely?

User Research Insights

60%

Students think it is necessary to do paper trade at first

100%

Students said they would love to learn more about stock trading.

46%

Students think stock trading is gambling.

70%

Students prefer use real-time trading data for our proposed educational simulator.

College students are eager to make money and investing in the stock market sounds very attractive.

People generally appreciated the stock community
They want the interface to be simple and clean.
Most important lessons: Patience, Critical thinking, and Don’t be too greedy, trading stock is not gambling
Students want to see how others trade.
Students prefer hands-on experiences instead of boring text.
Badges and competitions can engage students to play the game.

Market Research

E-learning Platform (ALEKS & Duolingo)

Pros:
Gamified learning environment
Positive outcome (certification or grade)
Personalized learning path

Cons:
Not engaging enough
Rentention issue

Paper Trading Platforms (Etoro & Webull & SOFI)

Pros:
Abundant resources
Detailed graph and market information
Data visualization

Cons:
Too much information with no guidence
Complicated to use
Not friendly to new traders

Value Proposition

Stock Education Platform

There’s not a lot of apps on the market that teach students how to invest, but students are very interested in learning it.

Trading is Not Gambling!

There are rules for investing that can lead traders to have higher returns, and people can fall into the traps if they don't know the rules.

Gamification and Learning

Engage users with gamification elements.

Special Features

Gamification
Serious educational games
Community
Trading simulator with real history data

Persona

Andrew is a 19 years old business college student, he is an ambitious inquirer who is aware of the social trends.

Pain Point:

No prior education in stock trading
Losing money in the market
Trading platforms are too complicated

Goal:

Andrew is aware of that trading Helps You Take Advantage of Unique, High Probability Opportunities In The Market. Andrew wants to diversify his streams of income and find suitable alternatives to gain more money.

Project Goals

1 / Short-term Goal

Inviting people to learn about trading stocks and educate them about how the stock market works
Get large user volume

2 / Long-term Goal

Users can subscribe or they can pay for the specific trading courses.
Gives subscribed users a real-day trading demo at the end of day from an experienced trader.
Open courses for different kinds of traders.